Canadian retailers are apparently missing the boat when it comes to attracting online shoppers; at least that seems to be the conclusion from a news story ran last year.
Citing a study on e-commerce conducted for Google, the study estimates Canadian online consumption is expected to almost double during the 2010 – 2016 period to about $51 billion. The story goes on to report that small and medium sized businesses in Canada have been more reluctant than their peers elsewhere in the world to develop e-commerce strategies.
It may also be that many retailers are have not committed to a comprehensive online strategy but at Vangenne & Company we have experience with traditional marketing methods as well as the unique pitfalls and issues with online marketing strategies. We can guide you through some of the important issues with online retailing such as:
If your small to medium sized business is considering, or more importantly hasn’t considered, an e-commerce strategy, talk with us; at Vangenne & Company we can provide broad analysis of your strategy and implementation timelines to ensure that oversights leading to unexpected liability do not prevent you from realizing your expected return on investment in e-commerce.
By Robert T. Vangenne